is a British-Jamaican director and photographer whose work sits between cinematic storytelling and documentary observation. Working internationally, she is drawn to stories rooted in culture, identity and movement, creating films and images that feel both intimate and visually distinctive.

Her process begins long before the camera rolls. Whether documenting a community over several years or stepping onto a commercial set, Juanita builds trust first. That closeness allows her to capture the moments that can't be directed; the quiet gestures, unexpected emotion and small details that give a story its weight.

She creates visually rich worlds without losing sight of the people within them, balancing crafted imagery with genuine, lived experience.

Juanita is drawn to underrepresented communities, subcultures and stories that challenge familiar perspectives. With an instinctive approach to casting and an ability to uncover the emotional heart of a story, she creates work that feels culturally rooted, visually distinctive and deeply human.

Whether directing a global campaign or an independent documentary, her work is driven by the belief that the strongest stories begin with genuine human connection.